If you want to successfully grow your contracting business, then you need a marketing strategy. You’re already bringing the necessary skill and expertise to any job to take, but there’s a difference between you knowing that and your clients knowing that.

That’s where marketing comes in.

Learn how to best market your local home renovation contracting business.

Challenges of Marketing a Local Contracting Business

There are many challenges that you face as a local contracting professional. Sourcing supplies, arranging transport, and managing customer satisfaction can all be a headache for a small business, but one of the most important challenges to face is marketing. Marketing is the business element that gets clients in your inbox and your workers in their buildings.

Marketing is hard when it isn’t your area of expertise. It can be time-consuming with little reward, and it can seem that all of your competitors are much more visible than you are. However, it doesn’t have to be. If you break marketing down into a few manageable steps, you’ll be able to market your business like a professional.

Marketing Your Contracting Business is Critical

Marketing is not easy, but it is important. A good marketing plan can make or break your contracting success. It will get your name to the people who need your services, and get them to contact you.

A successful marketing plan accomplishes two goals: it makes people aware of your business, and it makes them want to call you instead of anyone else when they need contracted work. In short, marketing is all about improving your visibility and your reliability. Once you’ve accomplished that, you’ll be the first contractor clients reach out to when they need your services.

Marketing Tips for Contractors

Get on Social Media

Everyone is on social media these days, and a successful modern business goes to where the people are. Establishing a presence will give people a starting place to check your business out. Maybe they’ll see your profile and click on it, or they’ll look up your business Facebook page when a friend mentions your name.

The key to social media is to be clear about what your contracting business is, and what your brand’s personality is. You don’t have to be informal and jokey, but if you want your brand to be “down-to-earth reliable contracting” then focus on making that clear in your profiles and posts. Sharing practical advice about the uses for concrete sealant in posts will set you up as a reliable authority on home repair, and potentially bring clients in to check out your profile if they see your advice post and find it useful.

Because your social media profile is your marketing “home base” that your clients will come to if they spot one of your posts, you’ll also want your website and contact information linked in your social media bios. If someone had read your post on how to spot molding caulk and followed the post to your social media, you want them to be able to easily click through to your website and contact you to address their problem.

Complete Your Google My Business Profile

The Google Business Profile is a free way to establish a positive online presence when a potential client looks you up. It’s as simple as going to Google.com/business and setting up your account. If you’ve ever looked up local businesses, you’ll have seen a Google Business Profile before.

You can enter basic information that your clients will want to know right off the bat: hours, location, website link, and a quick summary of what you’re about. You can also upload pictures to give your clients an idea of what they’ll be getting if they work with you. Photos of past jobs that show off your skill set can be a great element to include. There will also be space for online reviews, and client testimonials always help to convince new clients to work with you.

Create or Revamp Your Website

If you don’t have a contractor website, you need one. Social media is for the casual potential client to get to know your brand; they’ll check out your social media and make a note of it, and then they’ll move on until they have a contracting need. Your website is for serious potential clients who have a job that needs doing and want you to do it. Someone who needs their bathroom caulking repaired will only be on social media as long as it takes for them to get the link to your webpage.

The webpage is the digital marketing space with the most information and detail about your contracting business. Detailed job descriptions, price estimates, availability, structure, and of course a “Contact Us” page are all essential elements of a successful website that gets clients from reading your pages to calling your phone number.

SEO for Local Contractors

You must also leverage SEO. Search engines check websites for keywords whenever anyone searches something, so you’ll want to invest time into search engine optimization (SEO). All that means is making sure that your website contains keywords that relate to your business. Make sure the types of content that you produce (whether it’s social media posts, blog posts, podcasts, or more) always contain major keywords in the description, like “home repair” and “contracting services” or whatever is most appropriate for your business. Local SEO also will include place names, since people will search for “home repair near me” or “home repair town name” when they need local work done.

Know Your Target Audience

You’ll want to direct your marketing tactics towards the people most likely to need your services. Not everyone is a potential client, so focusing on the needs of your target audience rather than a general “everyone” will get the people who need your services to your website.

Know which industries are most likely to need home repair contractors, like construction workers or the DIY-adjacent community, and make sure to reach out to them specifically. This can be as simple as reaching out to those communities via social media post, or as much as reaching out to local groups with an email explaining your services.

Word of mouth is also a powerful marketing tool. Make sure your current clients leave satisfied with your work, and they’ll pass your name on to their friends who need contracting services with a positive review.

Know When to Outsource

Sometimes, even with your best marketing efforts, you just don’t have the time for small business marketing. If even keeping a social media running seems overwhelming, it might be time to outsource. An experienced marketer can free you up to focus on your area of expertise without worrying about whether potential clients are finding you fast enough. Marketers can take the marketing pressure off of you and help you run your contracting business to its full potential. Don’t be afraid to use the right tool for the job, and hire a marketing professional for your marketing needs.

Start with the Right Tools and Materials

In addition to having the right marketing tool for a marketing job, you’ll want the right physical tools for your physical job. That means you need high-quality tools for home repair.

Silicone Depot provides high-quality silicone sealant, caulk, and gasket makers for your home repair contracting needs. Our wide selection of tools and order quantities guarantees that you find exactly the right tools for whatever job you land, whether it’s caulking an old bathroom or servicing an entire floor of a house.

Check out our products today to find what you need for your next job.